Q Media

When Tom Peters wrote his groundbreaking cover article, “The Brand Called You” for Fast Company in 1997 he framed a new direction of thinking in a world where corporate loyalty was fast eroding and individuals everywhere began to realize that employability was the surest way to job security in the future. You have to take control of your career and steer it proactively, he argued; corporations will no longer do this for you.

You have to create and effectively market your own brand.

 This was a time before LinkedIn, and Facebook and Twitter, and the endless possibilities of branding oneself in cyberspace.

Personal brand is vitally important to a job search. Job seekers need to develop a brand and market it consistently, extensively and smartly.

 A personal brand comprises of:
a. Understanding the value you bring (aka your value proposition)
b. Distilling this value into succinct, authentic and emotive messaging, and
c. Promoting this messaging in ways that reach your targeted audiences and compel them to pay attention.

It’s not about ego, flamboyance or popularity; your brand should effectively capture and project your uniqueness, capability and value.

MyJobSearchInc. will help you define your brand and integrate it into compelling job search collateral.

Learn more click MyJobSearchInc.

Studies show that 55% of other people’s perception of you is based on your visual appearance, 38% is based on your tone of voice, and 7% based on the words you use. These statistics prove that while sounding intelligent contributes to presenting a powerful image, other factors like appearance, nonverbal communication, proper etiquette and social graces are also key contributing factors.

Many social psychologists believe that you only have thirty seconds to make an impact on others. They claim that within the first 30 seconds of interaction, others assume your trustworthiness, level of education, job competence, ethnicity, sense of humor, and personality – largely based on what they see, and all before you open your mouth.

Good habits of business etiquette and professional presence are vitally important to the job seeker.
MyJobSearchInc. will help you understand the essentials of business etiquette and polish your professional presence.

Learn more click MyJobSearchInc.

Metcalf’s Law - the “value” or “power” of a network increases in proportion to the square of the number of nodes on the network.

Attributed to Robert Metcalf (c. 1946 - ), founder of 3Com and inventor of the Ethernet

Networking, Networking, Networking… Everyone will tell you that networking is the best way to find a job. All of us have been approached for networking help many times by friends or ex-colleagues who are looking for a new job or consulting work. Oftentimes they will attach their résumé and ask us to let them know if we hear of opportunities that might fit their interests and capabilities.  Sometimes we’ll suggest that they contact a person or two; occasionally we hear of a specific opportunity on our grapevine that might be suitable, and we make a connection or suggest a lead. Arguably all such networking is good, but the ROI is not high. There is a better way. Networking should be very specific; and the world of social media far exceeds the days of the Rolodex in terms of reach and potential.

The greater your network, the greater your reach. You should be striving to extend your network as much as you can. This is not just because someone you know might hear of the perfect job for you. It’s more because when you are trying to access a particular target company, the greater your reach, the more chance there will be that someone you know directly or indirectly can open the door for you.

MyJobSearchInc. will help you effectively build, extend and – very specifically - leverage your network to fuel your job search success.

Learn more click MyJobSearchInc.