The Importance of Personal Brand
When Tom Peters wrote his groundbreaking cover article, “The Brand Called You” for Fast Company in 1997 he framed a new direction of thinking in a world where corporate loyalty was fast eroding and individuals everywhere began to realize that employability was the surest way to job security in the future. You have to take control of your career and steer it proactively, he argued; corporations will no longer do this for you.
You have to create and effectively market your own brand.
This was a time before LinkedIn, and Facebook and Twitter, and the endless possibilities of branding oneself in cyberspace.
Personal brand is vitally important to a job search. Job seekers need to develop a brand and market it consistently, extensively and smartly.
A personal brand comprises of:
a. Understanding the value you bring (aka your value proposition)
b. Distilling this value into succinct, authentic and emotive messaging, and
c. Promoting this messaging in ways that reach your targeted audiences and compel them to pay attention.
It’s not about ego, flamboyance or popularity; your brand should effectively capture and project your uniqueness, capability and value.
MyJobSearchInc. will help you define your brand and integrate it into compelling job search collateral.
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